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Friday 7 November 2014

Advanced Social psychology: Self-esteem, motives, enhancement and cultural differences in self and identity

Self esteem

 We devote much time to finding out who we are, we also have a important evalution component which is briefly described in the SE model. A persons  self esteem  is their subjective appraisal of themselves as intrinsically positive or negative and can have significant implications for psychological functioning-it changed due to context we are in, many individual differences.

Development of self esteem

How positive our self concept is in later life appears to depend-to some level on the parenting style of our primary caregivers (Baumrind 1991). 3 parents styles- 2 dimensions: how demanding (control/enforcing rules and punishments) and responsive (positive-supportive) a parent is towards a child. Child with highest SE- authoritative parents- style high in both of these dimensions, lots of demands on child however responsive, punish bad behaviour but support.
Lowest SE Authoritarian parents are over strict and demanding and permissive parents are responsive but not strict enough. SE in children 6-11 is unstable- still in process of development of self concept and most stable in 20’s and steadily declines in 60’s-Robins explains how it reflects life changes later i life such as retirement.
Consequences of Self Esteem
Baumeister and colleagues (1989) low self esteem individuals in most studies don’t have low SE in absolute terms just relative terms. People with low Se deal with life events quite differently than high SE.

Mood regulation

People want to feel positive about themselves and doing everything to maintain a positive outlook. Joanne Wood shows people with lower SE are less likely to make the effort. 2 studies-
Wood, Heimpel and michela- low SE people more likely to ‘dampen‘ the good feelings they experience, trying to make themselves feel less good than those with high SE.
Heimpel, Wood, Marshall and Brown found participants with lower SE were less likely to express goals to improve their mood than participants with high SE. Also found having a goal to improve one’s mood was associated with a greater improvement in the mood found.
These findings indicate that people with lower self esteem make less effort to regulate their mood and don’t try to maintain a good mood after a positive life event or elevate mood after a negative life event.

Narcissism

Major Critism of study of SE has been the over-emphasis on the negative consequences of lower self esteem. Lower SE is frequently citied as an antecedent of anti social behaviour and general abusive violence however there is very little supportive evidence for this claim. Baumeister, Smart and Boden  (1996).  Say other way round although only under certain circumstances, specifically those with higher SE who have their ego threatened in some way and react violently to protect it, although not all do this. Individuals who do react violently are narcissistic so extremely high SE believe they are superior to others and SE is also unstable. They are reliant on validation from others in order to maintain their fragile positive self concept; this explains why critism may generate such a explosive response from these individuals. Study by Bushman and Baumeister, p’s wrote a one paragraph essay in praise condition given positive feedback and in threat condition they were told it was the worst. Then finally a competitive test with a confederate participant where if won the person could blast a load noise at the other one which varied in intensity, it found that there was a positive relationship between Narcissism and aggression and the more you were the more aggressive you would be.
Self Motives
Self concept is also a key guiding principle in motivating our behaviour.
1. Motive for self assessment a desire to know who we truly are, regardless if it’s good or bad. We are motivated to have an accurate SP to reduce uncertainty about our abilities or personal characteristics. For this reason, people like to complete diagnostic tests which evaluate the performance of an individual.
2. Motive to seek information which allows self-verification basically aims to show who we really are, search for information which confirms what we already believe.
3. Motive for self enhancement which is to seek out information about ourselves that allows us to see the self in a positive light. The three can be contradictory e.g., people with lower SE might seek for a compromise between self verification and self involvement like individuals who make them feel better without completely disconfirming their existing negative self concept.(Morling and Epstein,1997).
Sedikides study showed that Self-enhancement appears to be the most powerful self motive.

Self enhancement

How to we maintain positive SE? Split into two strategies.
Self-affirmation theory- When SE has been damaged, people compensate by focusing on and publically affirming positive aspects of themselves, keeping positive Self concept. Steele did a study on Mormon community and split into two conditions the threatened one who damaged there ego by saying they believed there community was uncooperative in projects and unconcerned with driver safety, few days later participants had a phone call asking if they would be willing to list contents of kitchen in order to develop a community food cooperative. 65% agreed who was in the affirmation agreed compared to 95% in threat condition who wanted to reaffirmed a positive aspect of there self-concept.  
Self-serving attribution bias when people make attributions about themselves on the basis of there behaviour, they show self-serving bias attribution our success to internal characteristics eg i got a A because IM clever. When we fail we show self protecting bias, attributing our failure to external characteristics eg I failed because I was ill on the day of exam. We also have a memory bias, we are better memory for positive information than negative information and more critical of information that criticises them than praises them.

Strategies to enhance the social self

According to the social identity approach (Tajfel &Turner,1979), when a persons social self is salient, they incorporate in their self-concept any traits that are thought by the group, therefore important that there group is evaluated positively, in the aame way that people try and maintain a positive PI by compared themselves favourably to other individuals. Group members are also motivated to hold a positive social or collective identity by comparing themselves favourable with other members of other groups.
The desire to maintain a positive social identity can explain why group members show in-group bias, to like overdo other groups where the members do not belong, by expressing how good your group is compared to others and by implication the self as a group member reaps the benefits of this positive intergroup comparison. Researchers have focused on forging as link between the self and out-group which may improve intergroup relations and lower issues such as discrimination.
So groups to which we belong can provide an important source of SE, therefore motivated to create a positive image of them because this then reflects well on us. But our in-groups can sometimes be seen as either positive or negative, depending upon factors beyond or control, if this happens group members use a number of strategies to both maintain a positive social identity and buffer themselves from the potentially damaging self-esteem implications of being a member of a low status group. Easy for high status to maintain a positive social identity because they can compare themselves favourable with low status groups. However low status group members have to attempt a Social change strategy, where they compete with the high status group to improve their status relative to that group or try a social creativity strategy where they find new dimensions on where they compare better e.g. if they are poorer than other groups but better on sport they will compare themselves that way and finally they might dis-identify  with the group, disregarding that member shop as an important part of their identity.
Robert Cialdini showed this dis-identification strategy, 1973 university football season, students from universities who were more successful were more likely to be seen in apparel with their own university name on. Cialdino et al  called this basking in reflected glory, where people get a positive self concept from the achievements of other group members even if they wasn’t involved however when the group is performing poorly, however group members often use a different strategy. And if a members is part of a group who fails they are more likely to distance themselves from the group and members of it, this is called cutting off reflected failure.

Cultural differences in self and identity

To some level there are some broad cultural differences in peoples self concept, depending on the society in which they were brought up in and some people belong to more than one culture and have two different self concepts living along side each other.
Two types of cultures individualistic cultures such as United States child from an early age are encouraged to think of themselves as unique individuals and have more traits like freedom and independence, in collective cultures there are encouraged to be obedient and respectful of their family and to conform to societal norms. These two cultures are reflective in the self.
Biculturalism is where people from one culture or country move to another therefore inherit some of their values and some struggle to deal with the presence of two different identities, either assimilating to the identity of the host society or retaining their original immigrant identity. Some however are able to maintain their old identity while sharing an identity with the host society, this is bicultural. The alternation model suggests that it is possible for an individual to deal with multiple identities by understanding the cultural assumptions that guide behaviour and using the knowledge to think and behave appropriately in each. They change their identity depending on the situation and by doing this they are able to have a sense of belonging in two cultures without compromising the sense of cultural or their own identity. People who can do this have a number of benefits such as problem solving and interpersonal skills. Not everyone is so optimistic though, some suggest they will never be fully committed to just one group therefore get negative reactions from both, also suggested that the immigrant culture must be strongly represented in the host society to offer a support system and to bugger the bicultural individual from stress.      

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